-
1 brand mapping
carte f perceptuelle des marques, carte des positions de marques -
2 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer
См. также в других словарях:
Cause Mapping — is a problem solving method that draws out, visually, the multiple chains of interconnecting causes that lead to an incident. The method, which breaks problems down specific cause and effect relationships, can be applied to a variety of problems… … Wikipedia
Dionne Brand — (born January 7, 1953 Guayaguayare, Trinidad and Tobago) is a Canadian poet, novelist, essayist and documentarian. She was named Toronto s third Poet Laureate in September 2009.[1][2][3] Contents 1 Biography … Wikipedia
Perceptual mapping — is a graphics technique used by marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition.… … Wikipedia
Blackcoffee — is an independently owned brand consultancy, located in Boston, Massachusetts USA. Specialists in Brand Expression, Blackcoffee uses a non linear methodology that integrates Brand Strategy + Brand Identity to develop Brand Signals. Brand Signals… … Wikipedia
Nokia — This article is about the telecommunications corporation. For the Finnish town, see Nokia, Finland. For other uses, see Nokia (disambiguation). Nokia Corporation Type Public company Traded as … Wikipedia
Positioning (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Design management — is the business side of design. Design managers need to speak the language of the business and the language of design … Wikipedia
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
Michelin — This article is about Michelin tyres, maps and tourist guides. For Michelin Stars and restaurants, see Michelin Guide. Compagnie Générale des Établissements Michelin SCA Type Publicly traded Société en commandite par actions (Euronext: … Wikipedia
Comparison of AMD graphics processing units — For information on Nvidia graphics processing units, see Comparison of Nvidia graphics processing units. This page contains general information about the GPUs and video cards by Advanced Micro Devices (AMD), including those by ATI Technologies… … Wikipedia
Ordnance Survey — Welsh: Arolwg Ordnans Non ministerial government department overview Formed 1791 ( … Wikipedia